The great Albert Einstein once said, “Learn from yesterday, live for today, hope for tomorrow. The important thing is to not stop questioning.” This holds very true for Ferring Pharmaceuticals, who believes that continuing medical education (CME) programs and initiatives are of utmost importance in the pharmaceutical and healthcare industry.
Last June 27 and 28, Ferring hosted the first ever Ferring Summit 2014: “Medicine on the Body’s Own Terms”. The event was held at the Pico de Loro Cove, Hamilo Coast in Batangas. Approximately 100 medical doctors from the specialties of Obstetrics-Gynecology, Gastroenterology, Urology and Endocrinology participated in the said summit and were updated on the science behind Ferring’s products, vital information on ground-breaking clinical trials, clinical practice guidelines and the state-of-the-art trends in current and future clinical practice. They were also treated to the exquisite beauty and energetic, dynamic environment of the Pico Sands Hotel and Beach Club.
The guests were welcomed by performers in Swiss-inspired costumes who were dancing to Swiss folk music and by the warm smiles and greetings of the Ferring staff. After checking-in and having a few minutes to freshen up, the doctors were invited to complete the conference registration and proceed to the Baia Ballroom for the Plenary Session. The highlight of the plenary was the short but brilliant lecture of Dr. Cherrie Mae Sison-Pena, where she was able to present the true science behind most of Ferring’s products and their action on the Body’s Own Terms. This introduced the effectiveness of the products to the medical doctors present. This was followed by the first set of Breakout Sessions for the different specialties highlighted in this CME program. Several intellectual exchanges of ideas and accounts on clinical experience using Ferring products filled the breakout rooms.
The Fellowship Night was dedicated for some much needed rest, relaxation and recognition. After breakfast the next day, the doctors attended the last set of Breakout Sessions. Needless to say, it was a very good experience where in Ferring was able to hold a serious CME program with updates and lectures and at the same time, introduce to the doctors who Ferring is, the products which are Medicines on the Body’s Own Terms and the culture which Ferring proudly shares with its employees around the world – a culture which truly represents that People come first at Ferring. Several doctors even had very positive things to say about the event.
“It was worth my time attending the Ferring Summit at a superb venue! Thanks for inviting me. More power to Ferring!”, said Dr. Maritess Barrientos of St. Luke’s Medical Center – QC. “The topics of the meeting are very appropriate and useful to our practice.”, according to Dr. Natividad Soler of Makati Medical Center.
Indeed, Ferring Pharmaceuticals Ltd. is well on its way to being a market leader in the Philippines as well as a partner of choice for the doctors and the patients.